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UX LEADERSHIP , STRATEGY AND DESIGN
What is Qualcomm’s SAGA ?
(Software Analytics and Global Automation)
It is the business vertical dedicated to the development of cutting-edge developer and analytics tools for Qualcomm processors and chips.
This case study highlights my contributions and the significant impact I have made as the founding UX Designer for SAGA.
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Spearheaded the UX of 15+ products including 7 successful 0-1 product releases
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Increased overall user adoption of our products by 12.3% over a 6 month period
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Boosted developer productivity by streamlining design-to-development workflows leading to early release of 4 products
As the founding designer for SAGA -
I was responsible for the UX of two product areas.Directing the UX research , strategy and design for 15+ tools and applications.
Developer and Analytics tools - 13+ Products
Tools designed to help developers build, test and analyze software
Users : developers , Original Equipment Manufacturer ( OEMs ), Hardware engineers
Software discovery and management - 2 Products ,
personalized ad experiences
Solutions for organizing, discovering , updating and maintaining software tools. Discovery includes personalized ad experiences.
Users : developers , Original Equipment Manufacturer ( OEMs ), Hardware engineers
I collaborated with multiple teams within SAGA to establish product roadmaps and UX strategies
Conducted multiple workshops with 5+ directors and 7 different project teams to define the UX strategy for both product areas.
EXAMPLE
Defining the UX Goals for merging :
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Identify redundant flows and merge them into one.
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Ensure user migration / transitions from legacy application to merged application is smooth.
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Ensure painpoints are not carried forward
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Identify the different user groups and ensure their needs are met
EXAMPLE
Facilitated impactful workshops to define product strategy and vision while educating stakeholders on user centered design principles, driving alignment and innovation across teams
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Aligned 7 different departments and corresponding department directors on a common UX vision and strategy
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Streamlined release cycles by prioritizing critical user functions over nice to have features
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Fostered a deep understanding and adoption of user centered design principles across departments.
UX DESIGN INITIATIVES
Our highly technical product areas are inherently complex, so I focused on ensuring that the UX is intuitive and scalable to accommodate future complexity and growth without sacrificing usability.
EXAMPLE
I spearheaded the adoption of modular design principles to address the growing complexity of our developer tools.
Adaptability to our constantly evolving requirements
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Easy updates without disrupting the entire system, making tools future-proof and responsive to evolving needs.
Customizability for Users
Users can enable, disable, or extend modules to tailor tools to their workflows, providing flexibility without added complexity.
EXAMPLE
Implemented UX design interventions that enhanced the readability and analysis of complex data.
Streamlining complex log information :
Improved readability by categorizing logs and structuring them chronologically
Step
Before
After
EXAMPLE
To help users navigate our complex product landscapes I introduced several solutions aimed at improving usability and overall user experience such as:
Onboarding tours :
A guided walkthrough of your key features and functions.
Steppers :
Steppers helped break down our complex workflows into manageable steps,making our tools more intuitive and user friendly.
Step
STEPPERS
UX DESIGN INITIATIVES
I conducted a comprehensive analysis of developer user journeys across multiple products to uncover inefficiencies, identify time sinks, eliminate redundant steps, highlight opportunities to reduce user burden.
This helped streamline workflows and improve overall developer productivity
EXAMPLE
To help users navigate our complex product landscapes I introduced several solutions aimed at improving usability and overall user experience such as:
EXAMPLE
Downloading, compiling, and flashing chip software onto a device previously required multiple applications and a complex environment setup.
I streamlined this into a quick, four-step process using a single application, simplifying the entire procedure.
UX DESIGN INITIATIVES
Designed ecosystem-wide foundational solutions - including notifications, data files, workspaces, and account settings - that promoted cross-tool adoption.
EXAMPLE
Introduced a cross-tool notification system that consolidates notifications from all applications within the ecosystem, enabling users to view and manage them in one place.
Other apps
NOTIFICATION TYPES
I spearheaded the design and development of a comprehensive search and discovery system, collaborating across multiple teams and conducting in-depth user research to structure over 1,000 tools and software into intuitive, robust categories.
This system empowered users worldwide to seamlessly filter, navigate, and discover the right tools and software, .
UX DESIGN INITIATIVES
EXAMPLE
I consulted with multiple teams and conducted in depth user research ( user interviews , analyzing search keywords used by users , competitor analysis ) to build a categorization system.
This categorization enabled us to design user experiences that helped users easily search and discover tools and software through our categories and filter.
The image shows the planning excel sheet that encapsulates all the different categories of tools and software in Qualcomm
The categories described above were used to design the search , filter and discovery experiences of software in qualcomm marketplace
EXAMPLE
Built a primitive personalization system that will recommend users tools and software based on their usage analytics ( implicit and explicit data touchpoints on user preferences ) and personas through personalized ads and in app recommendations
In-App tool and software recommendations
personalized ad experiences
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Increased ad conversion by 17.3%
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Added 9k+ users on the first month the release of our personalized ad experiences and discovery UX initiatives
Incorporating Evidence-Based Design:
I established data analytics frameworks to measure user behavior and performance, creating actionable insights to inform and optimize design decisions.
Building a Culture of User Research:
Created internal recruitment networks across our 40K employees and mailing lists across diverse business verticals to enable usability testing, surveys, user interviews, and focus groups, embedding user feedback into the product lifecycle.
EXAMPLE
Established data analytics frameworks such as Adobe analytics and MouseFlow to quantify user interactions.
Heatmaps to measure user clicks and identify critical touchpoints
Analytics to measure user adoption of our products across the world
EXAMPLE
I created an internal network of user research volunteers through a curated mailing list that allowed for easy recruitment of participants from our 40k+ employees.
Leveraged an internal network of 40k+ qualcomm employees to recruite participants for user research
Conducted internal usability studies , user interviews and surveys to inform design decisions
Received overwhelmingly positive response from Internal stakeholder for incorporating user research​
UI FRAMEWORKS
I led the standardization of the user interface across diverse product areas.
Partnering with the marketing team, I established consistency in logos, voice, and tone, ensuring alignment across all customer touchpoints.
In parallel, I collaborated with the design systems team to build foundational UI libraries.
EXAMPLE
Collaborated with marketing and legal to standardize logos and icons , voice and tone of the messaging in our ads and application.
EXAMPLE
Collaborated with design systems team
to build several foundational UI libraries
for an early stage design system
Collaborated with marketing and legal to standardize logos and icons , voice and tone of the messaging in our ads and application.
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Spearheaded the UX of 15+ products including 7 successful 0-1 product releases
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Increased overall user adoption of our products by 12.3% over a 6 month period​
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Boosted developer productivity by streamlining design-to-development workflows leading to early release of 4 products
This Was Only a Glimpse.
I would love to share the full version with you. Connect with me on Linkedin, email me at
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